Back to all articles
Posted: 24th May 2024

Nexigen Digital to relaunch Intaserve brand

Nexigen Digital has announced the relaunch of Intaserve today, a brand the company acquired and subsequently retired in 2015.

Intaserve was established in 2001 and was acquired by US-based Hostway Corporation in 2005. Data centre entrepreneur Jonathon Eaves acquired the company in 2012 before Nexigen Digital acquired it in 2015.

The new Intaserve will provide large businesses, ASX-listed corporations, and government departments with innovative digital asset management and brand protection, scalable cloud and DNS, and security and risk management.

Co-founder and co-CEO Cheyne Jonstone said the new Intaserve would use a fresh and innovative approach to acquire market share.

“This is a stale market that lacks serious innovation and competition. We have spent considerable time and resources conducting research and analysis to identify opportunities while leveraging our vast array of existing resources to develop a fresh approach to service delivery that exceeds expectations in the current climate.”

Mr Jonstone said the company had secured Luke Richards, a former executive at CSC Global, MarkMonitor and Melbourne IT, to lead the new business.

“We are excited to have Luke on board. He brings over a decade of experience with leading brands in corporate names and protection. Now, he will be given a clean slate to build a modern competitor backed by Australia’s largest privately owned domain name registrar.”

Regarding the opportunity, Mr Richards said the team Cheyne has assembled is the most capable he has worked with. He looks forward to setting new brand protection and digital asset management standards.

“I’m excited to lead the relaunch of Intaserve, which will redefine the standards of brand protection and digital asset management. With the talented team we’ve assembled and the robust backing of Nexigen Digital, we are poised to deliver innovative solutions that will disrupt the market and provide unparalleled value to our clients.”